By Jennifer Schielke
In an era where artificial intelligence is rapidly reshaping every facet of our world — from how we work to how we connect in community — I’ve found myself asking this question more often:
Just because we can do something with technology, does it mean we should?
Innovation has always been a driver of progress. But unchecked innovation — especially in fields that impact human wellness — demands deeper scrutiny. As someone who operates at the intersection of leadership, people, and progress, I firmly believe that advancement without ethical alignment is just acceleration — not transformation.
When the stakes are high, leadership has a responsibility to consider not just what is possible, but what is right.
In the world of business — especially in tech and AI — we often celebrate speed: speed to market, speed to solution, speed to scale. But I’ve come to learn, through both professional experience and leadership missteps, that speed without ethical clarity creates a dangerous wake.
In high-impact spaces that influence the physical, mental, and emotional health of humans, that wake can be devastating.
As I shared in a recent interview with BOSS Magazine:
“The commitment to advancement should never be done without the consideration and discussion of how to mitigate the negative wake — how to minimize the ‘ledger of harms,’ so the evolution of greatness can truly be celebrated.”
Let me be clear: I believe in the power of technology. I believe in data-driven systems. I believe AI holds immense potential to save lives and revolutionize industries.
But I do not believe that progress should come at the cost of human dignity, whole health, trust, or accountability.
Regardless of how innovative and exciting technology is — and will continue to become — one thread must always remain: human involvement and impact.
Technology doesn’t operate in a vacuum. Every advancement is born from human ideas, desires, and motivations. Every algorithm is written by a person. Every dataset is curated by a team. And every deployment impacts real lives.
As leaders — especially in innovation and tech — we cannot stay silent. We must:
This is not idealism — it’s essential leadership.
The integration of AI into medicine has opened remarkable possibilities — but also introduced profound ethical tension. According to the BOSS Magazine article on the ethics of medical AI, many of today’s most advanced systems can detect diseases faster and more accurately than humans. Yet the same article highlights the dangers of bias, data misuse, and the legal ambiguity surrounding accountability.
What happens when an AI system makes the wrong call? Who is responsible? The doctor? The developer? The machine?
These are not hypothetical questions — they are happening now.
And that’s why ethics cannot be an afterthought. It must be part of the blueprint.
True leadership is not about avoiding risk — it’s about navigating risk wisely.
It’s about ensuring that the tools we build don’t just serve shareholders, but also:
The future of AI in every field will be shaped by those bold enough to ask:
To my fellow CEOs, founders, and innovators: we are called to lead with integrity as a throughline for innovation, intelligence, and inspiration.
If we lose our ethical grounding, we’ve lost the very thing that makes our advancements worth celebrating.
To dive deeper into the conversation around medical AI and the moral tensions it brings, I encourage you to watch The Social Dilemma and The AI Dilemma. Join a community of leaders, technologists, and field experts who are committed to advancing innovation with ethical boundaries and human-first principles.